Friday, 27 July 2018

Aston Martin

Already in my pre-teens I had developed an interest in British cars and the first thing I ever wrote for myself (i.e. not school-related or postcards to grandparents) was about Jaguar, one of Britain's most distinguished car makers. I wrote it on this typewriter which is still with me, although these days as a fashion statement rather than as a tool for writing.


While Jaguar is a fine car, a favourite is a green XK 120 from 1948, I still always favoured Aston Martin, and as it is the car that plays such a prominent part in the Bond films I have an excuse to write about it here. They became a pair in 1964 when Goldfinger came out and Q assigned an Aston Martin DB5 to Bond, with assorted extras such as bullet proof windows, machine guns and, famously, an ejector seat. ("Ejector seat? You're joking!" "I never joke about my work 007.") He got one in Fleming's novel Goldfinger too, but a DB Mark III as the novel came out in 1959 and Aston Martin began making the DB5 in 1963. DB is part of a tradition of Aston Martins, and stands for David Brown who was Aston Martin's owner from 1947 to 1972. When he was forced to sell the company, Aston Martin stopped using those letters until the DB7 appeared in 1994, when the company had new owners again. Ford was the new owner and they had also bought Jaguar, and in a way DB7 was a modified and Aston Martin-fied Jaguar. A brief but necessary glitch.

Today when the cast and crew of a new Bond film is revealed to the public the Aston Martin chosen for the film is also revealed, as if it too was a member of the cast. And it has almost always been a close collaboration between the car company and Eon Productions, the UK company that produces the films. Sometimes Eon has approached Aston Martin and asked what they have got to offer and sometimes Aston Martin has approached Eon and asked whether they might be interested in a certain car. But Roger Moore's Bond never drove an Aston Martin, for various reasons, and it is something that also exemplifies how the company was in a really bad shape for many years after David Brown had to sell it. The appearance of the V8 Volante (or variations thereof) in The Living Daylights (1987) was a conscious effort to help bring Aston Martin back to life. The company has often been in financial troubles, and this is still the case. It has lost money most every year for the last decade or so, but there are many individuals and firms (though no longer Ford) who are more than willing to provide financial support. I hope they manage to keep going. (Obviously Brexit will not be helpful.)

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Aston Martin is a well-chosen brand because it is arch-British just like Bond and it is not an ordinary car. Few have even seen one in real life and even fewer have owned one or been in one, and so it is a fitting car for a character such as Bond. They are similar in style, origin and perhaps even decadence. Before Aston Martin, Bond drove a Bentley in the first two films, as he had in the books, but it is not as good a match because Bond is fast, irreverent and sexy, words that are a better fit for Aston Martin than Bentley. It was true for the DB5 as well as consecutive models which have appeared in the films, such as the DBS in On Her Majesty's Secret Service (1969) or the V8 Volante in The Living Daylights. In the latest film, Spectre (2015), it was a DB10, which was made (handbuilt as usual) in only 10 units and exclusively for the film, one of which can be seen in this photo:


Given this it is absurd to consider that in three of Pierce Brosnan's Bond films he drove a BMW. Of course, Bond has driven all kinds of cars before, of many different marques, but the BMW's were not just ones he had to use because they were the only ones available; they were the official Bond cars. That was wrong on multiple levels. It was not a British car but a German one, and it was not a unique, somewhat otherworldly car but a car most people have seen, and many have owned themselves, if not new then as second hand. BMW might not be like a Toyota Corolla, but it is still a mainstream brand. A good year for Aston Martin is at best a couple of thousand cars sold. A good year for BMW is several million cars sold. And, even worse, one of those BMW's was a four-door sedan (750iL), not a sports car. An example of corporate sponsorship that goes against the concept of both film and character. Fortunately, for Brosnan's fourth Bond film Die Another Day (2002) Aston Martin was back, the V12 Vanquish. (It is still not a particularly good film though.) And Daniel Craig's Bond has always driven an Aston Martin, in all four films so far.

In Craig's first, Casino Royale (2006), a new Aston Martin (DBS V12) appeared as well as the old DB5. The new car meets a rather brutal end after being driven off the road and flipping over several times. I had long assumed that it was CGI at work but no, it was an actual car and driven by the stuntman Adam Kirley. What you see in the film (or clip below) is real. Aston Martin was meant to destroy the car afterwards, as is standard procedure, but they had developed an attachment to it so it is still with us. I have seen it in London and it looks surprisingly well, all things considered. It is a very impressive car.



The passionate interest I once had for cars, not just British ones but cars in general, is long gone and I do not spend my free time reading car magazines in three different languages as I did in the days of yore. But Aston Martin has maintained its hold on me. We have a long history together, and I therefore felt that it would be fun to write something about it here. I also think that one reason I am still interested in Aston Martin is that it means I keep something of my childhood intact, there is a connection there to my own past which is gratifying. The more so the older I get. Maybe when I retire I should even buy one.

Sean Connery in Goldfinger

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Often people seem to think that it was with Star Wars that merchandise based on a film first appeared but this was well-established much earlier than 1977. The Bond series is an example, and one of the key items for sale have been models of the various Aston Martin cars Bond has used, beginning in 1964 with a toy model of the DB5.

Another famous film with a noticeable Aston Martin is Hitchcock's The Birds (1963), where the car owned by Melanie Daniels (Tippi Hedren's character) is a DB2/4 Mk I Drophead coupé. It is featured throughout the film, and was especially required from Aston Martin.



While Roger Moore never drove an Aston Martin as Bond, he drove a DBS in the series The Persuaders! (1971-1972), as it was the car of his character Brett Sinclair. The most famous car associated with Moore is otherwise, with the possible exception of the Lotus in The Spy Who Loved Me (1977), the Volvo P1800 which his character Simon Templar drove in The Saint (1962-1969). A time when Volvo was considered cool and stylish and before it came to be used by only two kinds of characters in films: the wannabe bohemians or the boring fuddy-duddies.

The first Aston Martin, from 1914, called Coal Scuttle

5 comments:

  1. Completely relevant post -- where would Bond be without his Aston Martin (still slouching around MI6, I suppose ;)). It seems as though Bond has been more true to his car brand compared to his champagne?

    For some reason, I have always had a soft spot for Volkswagen's Karmann Ghia and I know it's beacuse I read about it in a book but I can't for the life of me remember which one.

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  2. Karmann Ghia is a fine car too!

    Champagne-wise he does alternate between Dom Perignon and Bollinger, and for different vintages.

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  3. Have you ever seen the YouTube channel the Bond Experience, hosted by an American man who is obsessed with the Bond films in way too much detail? He's made videos where he copies Daniel Craig's wardrobe from one specific scene in SKYFALL, not to mention 52 minutes firing guns at a range used throughout the series. https://www.youtube.com/user/TheBondExperience

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  4. Oh, that doesn't sound like something I would want to watch!

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  5. I thought the site's concept was amusing, but the guy doesn't know how to edit himself and his videos would be much better if they were all about 3 minutes. And I'm not really into gun fetishism, despite being American.

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